ABOUT POPCORN
WHO IS POPCORN?
We are a digital marketing agency based in Hong Kong, bringing together strategy, creative content and paid media to help brands connect with their audiences. Our approach combines audience insights with campaign measurement to guide ongoing improvements.
WHAT SERVICES DOES POPCORN PROVIDE?
Our services include Google Search & Display Advertising, Social Media Marketing, YouTube Video Advertising, Creative Design & Copywriting, Media Planning & Buying, and Movie Sponsorship.
WHICH BRANDS HAS POPCORN WORKED WITH?
Our clients include Noah’s Ark Hong Kong, Noah’s Ark Hotel and Resort, Solar Villas, Hong Kong Red Cross, The Leo Diamond, Ashoka Diamond, TamJai SamGor, Cosway HK and more. These brands span hospitality, attractions, charitable organisations, jewellery, food and beverage, and retail.
OUR SERVICES EXPLAINED
HOW DOES POPCORN APPROACH A DIGITAL MARKETING CAMPAIGN?
We start with your business objectives and the people you want to reach. These guide the campaign strategy, content and media selection. Once a campaign is running, we track performance and use the results to refine targeting, creative and budget allocation.
CAN POPCORN HELP WITH GOOGLE ADS?
Yes. We plan and manage Google Search, Display, Demand Gen and Performance Max campaigns. The campaign mix depends on your goals, audience, budget and available creative assets, whether you want to build awareness, attract website visitors or generate enquiries and sales. We combine platform AI with hands-on strategy, creative direction and ongoing performance review.
WHICH SOCIAL MEDIA PLATFORMS DOES POPCORN COVER?
Our social media services cover Facebook, Instagram, Threads and WhatsApp. We combine platform-appropriate content with paid media where suitable, choosing the approach around your audience and campaign objectives. Available advertising options vary by platform.
CAN POPCORN DEVELOP CAMPAIGN CREATIVE AND COPY?
Yes. We provide creative design and copywriting to support your campaigns. We develop visuals and messaging around your brand, audience and chosen channels, helping your content communicate clearly and encourage the next action.
HOW DOES POPCORN MEASURE CAMPAIGN PERFORMANCE?
The measures depend on the campaign’s objective. Awareness campaigns may focus on reach, impressions and video views, while campaigns aimed at enquiries or sales may focus on conversions, cost per lead or return on ad spend. We use the available tracking data to understand performance and identify improvements.
PLANNING YOUR CAMPAIGN
HOW MUCH SHOULD MY BUSINESS BUDGET FOR DIGITAL ADVERTISING?
There is no single budget that suits every business. A suitable starting point depends on your objectives, audience size, competition, chosen platforms and campaign duration. Share your proposed monthly advertising budget and goals with us so we can discuss a practical scope. Media spend and agency services should be clearly identified in the proposal.
HOW LONG DOES IT TAKE TO SEE RESULTS FROM DIGITAL ADVERTISING?
Results vary by campaign objective, budget, audience, creative and website experience. Paid campaigns can begin attracting traffic after launch, but understanding which activity delivers valuable enquiries or sales takes testing and sufficient data. Performance should be assessed against agreed goals over a suitable period.
WHAT INFORMATION SHOULD I PREPARE BEFORE CONTACTING POPCORN?
Share a brief introduction to your business, your website or social media links, your target audience, campaign goals, preferred timing and indicative budget. Any existing campaign results or creative materials will also help us understand where you are starting and what you want to achieve.
HOW CAN I CONTACT POPCORN?
Use our website enquiry form, email marketing@popcorn-imedia.com, call +852 3163 9193, or contact us on WhatsApp at +852 9512 8913.