DIGITAL MARKETING · HONG KONG
GOOGLE ADS MANAGEMENT
Reach customers through Google Search, Display, Demand Gen and Performance Max campaigns.
Popcorn is a Google Ads agency in Hong Kong bringing campaign strategy, creative and performance review together. We plan and manage Google Search, Display, Demand Gen and Performance Max around your business goals, audience and budget, with a clear role for each campaign.
WHEN GOOGLE ADS FITS YOUR GOALS
Google Search can help you reach people actively looking for a product or service. Display, Demand Gen and Performance Max can support discovery and consideration across additional placements. We select the mix around customer intent, available creative and the actions your website can measure.
WHAT THIS INCLUDES
- Search campaigns built around relevant customer intent and messaging.
- Display and Demand Gen campaigns shaped around audience, placements and creative assets.
- Performance Max planning with attention to goals, assets and available conversion data.
- Ongoing review of targeting, creative and budget allocation.
HOW WE PLAN YOUR CAMPAIGN
We start by understanding what a valuable enquiry or sale means for your business. This guides the campaign mix and the measures we agree to track. We also consider the website or landing page people will visit after clicking, because the customer experience affects what happens next.
Platform AI can support bidding and delivery, but it still needs clear objectives, useful creative and reliable tracking. We combine these tools with hands-on strategy and ongoing review. The right setup depends on your available assets, campaign history and the data you can measure.
HOW PERFORMANCE IS MEASURED
For enquiry and sales campaigns, useful measures may include conversions, cost per lead and return on ad spend when reliable revenue data is available. Awareness activity may instead focus on reach, impressions or engaged visits. We assess performance against the agreed objective rather than treating every click as a business result.
WHAT TO PREPARE
Share your website, target customers, preferred timing and indicative monthly media budget. Existing campaign results and information about your conversion tracking help us discuss a practical scope. Media spend and agency services should be clearly identified in the proposal.
FAQs
BEFORE WE GET STARTED
HOW DO YOU CHOOSE BETWEEN SEARCH, DISPLAY, DEMAND GEN AND PERFORMANCE MAX?
We consider your objective, audience, available assets and conversion tracking. Search addresses relevant searches; the other campaign types can reach people across additional placements. We recommend a mix that gives each campaign a clear purpose rather than using every option by default.
CAN YOU WORK WITH AN EXISTING GOOGLE ADS ACCOUNT?
Share your current campaign structure, results and tracking setup so we can discuss the management scope. Reviewing existing activity helps identify useful learning and the changes worth testing.
IS THE ADVERTISING BUDGET SEPARATE FROM AGENCY SERVICES?
Media spend and agency services should be identified separately in the proposal. The scope depends on your campaign mix, creative requirements and the level of management needed.